Who I am

I am a Designer and Developer who really enjoys designing, developing, and animating HTML banners, aka display ads. I have worked with Fortune 500 companies so I get good work done very fast. I don't sacrifice quality for speed; I deliver both.

What I do

I design and create display ads and animated banners along with static images and even the occasional animated gif. I can build for any display ad platform including Google Ads, Facebook, Instagram, Bing Ads, AdMob, Ad Colony, Flashtalking, Zeta/Sizmek, Celtra, AdRoll, Smartly IO. Coding a banner from scratch requires a complete knowledge of HTML5. There are no tricks or shortcuts. Having an expansive knowledge of HTML5 means I am able to fix any problems that arise with ease. From a creative standpoint, it’s useful too. Developers with experience coding from scratch can be a lot more creative than someone with none; they’re not boxed in.

Animation

HTML5 is capable of animation, but it can be difficult. In HTML5 banner animation, syncing audio and video takes a great deal of time and skill.

That’s where external JavaScript animation tools come in handy. GreenSock’s automation platform gets the job done quickly and creates advanced animations with a small file size. It uses plug-ins as needed. Best of all, GreenSock’s animation platform works with other popular Frameworks.

It’s important to find an HTML5 banner partner with experience using GreenSock’s animation platform (or something similar) because, even if you don’t want advanced animated banners now, you probably will soon. And you don’t want a banner developer who will take a long time to get animation done, or one who will come up with large file sizes.

Hiring a partner with experience on a JavaScript animation tool ensures that your animation will get done quickly and in a compact file. I use the Greensock animation platform to deliver smooth and catchy animations that are super small in file weight. Animation allows for a banner/display ad to have multiple frames for multiple messages all within a single banner.

Coding for Ad Servers

I code for the following ad servers: Google Ads, DoubleClick, Adform, AdRoll, Sizmek, IAB, Flashtalking and Celtra

Banners can be built on top of ad server platforms, making the banner highly effective from a marketing standpoint. Finding a banner partner with experience building banners on ad server platforms means that your banner will be compatible with the ad server.

Browser Compatibility

I test all my display ads to make sure they work properly across all major browsers and mobile devices.

One of the major benefits of using HTML5 is that it loads on multiple browsers and devices. However, it needs to be coded properly for it to work on all of these browsers. The best way for a developer to do quality assurance is to test it out. Look for an HTML5 banner developer who is willing to open the file in many different browsers and try it from different devices. Otherwise, the banner may not work in Firefox (or any other browser/device) and you’ll be missing out on customers.

File Compression is key

The shorter a banner’s file size, the quicker it loads. And the quicker it loads, the more likely it is that someone will see it.

Unfortunately, HTML5 banners are more difficult to keep compact than Flash banners. Because HTML5 banners work on all browsers and devices, many video files and audio files need to be included in the finished product. It also uses HTML, CSS, and JavaScript, adding to the file size.

There are ways too keep the file sizes down. Here are a few ways I accomplish this: